Free Tickets Aim to Grow the Fan Base
The surge of visitors to Mercedes‑Benz Stadium during the World Cup has left a lasting impression on many Americans who experienced live soccer for the first time. In response, Atlanta United is extending a promotional campaign that grants two cost‑free tickets to eligible locals who have never attended a match before.
Eligibility hinges on a few straightforward criteria: the applicant must be a legal resident of Georgia or Alabama, reside within a 75‑mile radius of the stadium, and be at least 18 years old. An email address that has not been used for prior ticket purchases is required, and the sign‑up process is handled through a dedicated form on the club’s website.
The complimentary seats are limited to the goal‑section tiers inside Mercedes‑Benz Stadium. While the offer covers those specific sections, additional tickets can be purchased at standard pricing, giving fans the option to upgrade or attend multiple games.
Looking Ahead to a Full MLS Calendar
With the World Cup’s excitement still fresh, the club’s schedule resumes in July, beginning with a home clash against Nashville on July 17 at GEODIS Park. Subsequent home fixtures include matchups versus Kansas City, Charlotte, Orlando, New York City, Cincinnati, Miami, Chicago and Toronto, providing ample opportunities for new fans to experience live action.
The club’s post‑World Cup calendar stretches through November, ensuring a steady stream of home games that will test the durability of the new fan base. Organizers hope the free‑ticket experiment will translate into sustained attendance, stronger community ties and a deeper penetration of soccer culture across the Southeast.