A Strategic Clearance
Under Armour has slashed the price of the Curry 13 to $52, marking a 63% reduction from its original $140 tag. The clearance is being offered with free shipping and returns on orders over $50, giving shoppers a limited window to purchase while supplies last.
The shoe, built with supercritical foam and a high‑abrasion UA Flow outsole, is marketed for its breathability, comfort and striking colorways. Early buyer reviews average 4.4 out of 5 stars, highlighting the fit and aesthetic appeal that have kept the line popular among basketball fans.
To sweeten the deal, customers can apply the promo code SUMMER for a 50% cut and an additional EXTRA10 for an extra 10% off, stacking the discounts before checkout.
From Court to Asian Market
The fire‑sale comes as Curry’s endorsement agreement with Under Armour wraps up, paving the way for a new partnership with Chinese sportswear giant Li‑Ning. Industry observers view the move as part of a broader strategy to expand the star’s reach in Asia.
While the discount may boost short‑term sales, analysts note that the shift underscores the evolving dynamics between NBA athletes and global apparel markets, with brands vying for both performance and lifestyle segments.