A New Chapter for PUMA Basketball
PUMA Basketball revealed on June 29 that it had signed Kelsey Mitchell, the Indiana Fever’s all‑time leading scorer, to its expanding basketball roster, marking a strategic addition that ties the brand to one of the WNBA’s most dynamic players.
Mitchell arrives with a proven track record of scoring excellence, having topped the franchise with 669 three‑pointers and setting a single‑season record of 890 points last year, achievements that cement her status as a three‑time WNBA All‑Star.
The announcement was amplified by a light‑hearted video posted by Tyrese Haliburton, the Pacers guard who will share the roster with Mitchell, adding a playful tone to the partnership and highlighting the collaborative spirit behind the deal.
Archie McEachern, PUMA’s vice president of basketball, praised Mitchell’s impact both on the court and in the community, noting that her values of self‑expression and service resonate strongly with the brand’s identity.
Haliburton echoed the sentiment, emphasizing Mitchell’s competitiveness and authenticity as qualities that complement PUMA’s vision, while the collaboration is expected to strengthen the brand’s presence in the Midwest sports landscape.