At the recent Databricks Data + AI Summit 2026 in San Francisco, a bustling Adidas booth became the center of attention thanks to a high‑energy interactive Soccer Simulator supplied by Los Virtuality. Attendees lined up to test their penalty‑kick skills, turning a simple demonstration into a lively competition that drew constant foot traffic throughout the exhibition hall.
Interactive Play Fuels Booth Traffic
The simulator offered a quick, friendly match where participants aimed to score goals from the spot, with instant visual feedback and a scoreboard that kept the excitement flowing. Organizers reported that the attraction not only entertained but also created a natural gathering point, encouraging conversation among visitors and amplifying the brand’s presence on the show floor.
Experiential Marketing Takes Center Stage
Mehvish Shahzadi, National Event Director of Los Virtuality, explained that interactive attractions forge emotional connections between brands and audiences, turning passive booth spaces into memorable experiences. Her observation aligns with a broader shift in the events industry, where companies are investing in technology‑driven entertainment to differentiate themselves at conferences such as the one held at the Moscone Center, a premier venue that connects innovators with decision‑makers.
The activation exemplifies how immersive experiences can replace traditional static displays, offering a dynamic way to showcase products and engage potential customers. By blending entertainment, cutting‑edge technology, and friendly competition, exhibitors are crafting narratives that linger long after the event ends.
Los Virtuality has been delivering such immersive attractions since 2017, expanding its portfolio to include a range of simulators, virtual‑reality experiences, and custom‑branded interactive installations. The company’s continued focus on experiential solutions underscores the growing demand for hands‑on, tech‑enhanced engagements at trade shows and beyond.