Becky G, the Grammy‑nominated singer known for hits like "Shallow" and "Mayores," is as passionate about soccer as she is about music. A lifelong fan who grew up in Inglewood, California, she now channels that devotion into ownership stakes with Angel City FC, the National Women’s Soccer League franchise she co‑chairs.
Earlier this year the artist teamed up with Lenovo for a campaign titled "Your Club Your Canvas," a tribute to die‑hard football supporters. Working alongside creative director Sophia Yeshi, Becky G helped design a special "12th player kit" that will be worn by Seattle’s Ballard FC and Salmon Bay FC, two community clubs that embody the spirit of neighborhood soccer.
Music, Soccer, and the Power of Community
The limited‑edition kits, featuring bold graphics inspired by fan energy, are more than just apparel; proceeds from each sale will fund grassroots programs, increase youth participation, preserve local heritage and support a range of community initiatives across the Pacific Northwest.
Beyond the campaign, Becky G is set to release her fifth studio album, "Baraja Bendita," on August 14. The project already boasts three singles, the latest being "Patrona," and was previewed at the opening matches of the recent World Cup in both Mexico City and Los Angeles, moments that left her phone "blowing up" with fan excitement.
The convergence of her musical journey and soccer advocacy illustrates a growing trend where artists leverage their platforms for broader social impact, turning stadium chants into chart‑topping anthems and community investments alike.