A Festival of Global Soccer Culture
From July 3 through July 19, Industry City in Brooklyn will host House of GOAL, a multi‑day celebration that turns the waterfront complex into a temporary arena for soccer‑centric art, sport and entertainment. The event, billed as the largest cultural gathering tied to the World Cup, anticipates more than 200,000 visitors who will roam free‑admission pavilions, interactive installations and a rotating roster of artist collaborations.
Organizers have curated a program that mixes live World Cup match screenings with a slate of live performances, a film series that spotlights stories from the world of soccer, and an immersive gaming zone powered by EA Sports FC. Attendees can test their skills at on‑site stations, join tournaments and watch their favorite moments replay on giant screens.
Comedy fans will notice a special partnership with the Next Stop Comedy Showcase, which will host two stand‑up sets on July 8 and July 14, adding a lighter counterpoint to the high‑energy matches. Meanwhile, a curated film program from MUNDIAL Films and Kicking & Screening will run throughout the festival, offering a deep dive into the cultural impact of the sport.
Evening programming is ticketed, with premium experiences available for those seeking a more curated night out. Registration for the free portion of the event is open at goal.com/houseofgoal, where visitors can also find details on the rotating installations and collaborative artist projects that will appear across the venue.