When Men in Blazers launched as a modest soccer podcast in 2010, few could have predicted the trajectory it would later follow. The company has since grown into a media operation with more than 100 employees, producing live shows that attract thousands of fans even though it does not hold the rights to broadcast World Cup matches.
What sets the outlet apart is its shoulder programming strategy, delivering content that surrounds major tournament fixtures and keeps audiences engaged before and after the games. This approach has yielded 24.2 million likes, shares and comments across Instagram, TikTok, YouTube and X during the first couple of weeks of the World Cup, placing Men in Blazers at the top of Blinkfire’s engagement per follower ranking.
Roger Bennett, the co‑founder whose on‑air banter blends optimism with candid critique, has become a recognizable voice for American soccer fans, while John Green also contributes to the company’s distinctive style.
The company’s social media engagement is high, attracting big brands such as Home Depot and Bank of America, and its shows are aired on Comcast’s NBC and Peacock platforms, giving it a foothold on both traditional and streaming outlets.
Nevertheless the real test arrives after the tournament ends, when casual viewers disperse and the company must demonstrate that its growth can endure beyond the World Cup hype.