Cuervo Tequila to Sponsor NASCAR’s July 4th Cup Race
NASCAR announced a landmark partnership that will see Cuervo Tequila become the official sponsor of the NASCAR O’Reilly Auto Parts Series race at Chicagoland Speedway on July 4, 2026, branding the event as the Cuervo 300.
The July 4th weekend will unfold as a three‑day racing festival, featuring not only the Cup Series but also the ARCA Menards Series, giving fans a full slate of on‑track action alongside a host of fan‑focused activations.
A Cultural Toast on the Track
Jacqueline Herrera, General Manager of Chicagoland Speedway, said the collaboration aligns perfectly with the track’s tradition of delivering high‑octane entertainment during one of America’s most celebrated holidays.
Lander Otegui, EVP of Marketing and Innovation at Proximo Spirits, added that the partnership taps into a cultural moment, marrying Cuervo’s storied heritage with the excitement of America’s biggest Independence Day celebration.
Fans can secure tickets through the Chicagoland Speedway website, where a suite of Cuervo‑branded experiences, including margarita stations and ready‑to‑drink cocktails, will be woven into the race‑day atmosphere.