Pure Hockey Opens Its Second Utah Store in Bountiful
Pure Hockey, the largest hockey equipment retailer in the United States, announced the inauguration of a new storefront in Bountiful, Utah, marking the company's second presence in the state. The shop, situated at 420 West 500 South, Suite B, Bountiful, UT 84010, welcomes players of every age and skill level with a full complement of gear and personalized service.
The expansion forms part of a broader rollout that now spans 110 retail locations across 32 states, complemented by two dedicated e‑commerce platforms. This footprint allows the brand to deliver a seamless shopping experience whether customers prefer to browse in person or online.
Shoppers can expect an extensive assortment that includes equipment from the sport’s leading manufacturers, as well as custom apparel and team‑specific storefronts. In‑store associates bring deep hockey knowledge to every interaction, offering guidance that ranges from equipment selection to skill development.
Beyond Retail: Partnerships and Community Growth
Pure Hockey’s influence extends well beyond sales. The company partners with local teams, leagues, schools and hockey organizations to craft customized solutions that nurture talent at the grassroots level. Its Learn to Play program, branded as the Official Learn to Play retail partner of the NHL, provides introductory packages that lower the barrier to entry for new participants.
David Nectow, who co‑acquired the business in 2008 and now serves as chief executive, expressed enthusiasm about the Bountiful location. “We are thrilled to bring our expertise and community‑focused approach to Utah’s vibrant hockey scene,” he said in a statement.
The new store also reinforces Pure Hockey’s role as the Official Hockey Equipment Retailer of USA Hockey, a partnership that underscores its commitment to upholding the sport’s standards and supporting its growth nationwide.