On July 5, Bubba Wallace will take the wheel of a specially designed Toyota that pays homage to the 1996 classic Space Jam. The car’s paint scheme is a vibrant tribute, featuring the film’s iconic characters and logo, and it will make its debut at Chicagoland Speedway in Illinois.
A Design That Bridges Generations
The livery showcases Bugs Bunny and Daffy Duck alongside the Space Jam emblem, blending the world of motorsport with the whimsical charm of Looney Tunes. The number 23, prominently displayed on the vehicle, is a direct nod to Michael Jordan’s legendary jersey during his Chicago Bulls dynasty, linking the worlds of basketball, film and racing.
Wallace’s ride is the result of a partnership that brings together 23XI Racing, Upper Deck, Warner Bros. and Toyota. Each entity contributes a piece of the puzzle, from the automotive engineering of Toyota to the creative licensing power of Warner Bros., forming a collaboration that feels as calculated as it is celebratory.
Beyond the Race Weekend
The celebration does not stop at the green flag. Upper Deck is releasing a series of Space Jam trading cards and anniversary memorabilia, while a limited diecast model of the car will be available through Lionel Racing. Fans can also attend a Space Jam watch party where the car will be displayed in person, extending the experience to collectors and enthusiasts alike.
The film’s legacy, which saw Michael Jordan sharing the screen with animated Looney Tunes characters, helped cement Space Jam as one of the most commercially successful sports movies of its era. Its cultural footprint now reverberates through modern pop culture, as evidenced by this multi‑platform tie‑in that reaches far beyond the confines of a single NASCAR event.
A Legacy Revived
For 23XI Racing, the collaboration marks a symbolic continuation of its growth since its 2020 inception by co‑owners Michael Jordan and Denny Hamlin. The team, now a prominent presence in the Cup Series, leverages this partnership to deepen its connection with fans who cherish both racing and the nostalgic charm of Space Jam.
The combined effort illustrates how sports, entertainment and collectible culture can intersect to create a shared experience that resonates with longtime supporters and new audiences alike. As the July 5 race approaches, the excitement is palpable, promising a moment where the roar of engines meets the whimsical spirit of a beloved film.