Historic Audience Numbers
The U.S. Men's National Team's recent victory over Bosnia and Herzegovina drew 24.4 million viewers on Fox, establishing the most-watched English-language soccer telecast ever in the United States. The broadcast reached a peak of nearly 32 million viewers in the final minutes, underscoring the match's massive appeal.
The surge in viewership is not an isolated event. Since the World Cup began, the USMNT has been driving historic ratings for Fox, with group‑stage matches averaging 5.1 million U.S. viewers — a 92 percent increase over the 2022 tournament. The team's win over Paraguay also ranks among the most‑watched games of the year.
Growing Popularity and Future Outlook
Other notable performances include the opening match against Paraguay, which became the most‑watched World Cup telecast ever for English‑language U.S. audiences with more than 18 million viewers, and a 2022 encounter with Wales that attracted 7.8 million viewers. The squad also secured third and fourth place finishes with victories over Australia and a heartbreaking last‑minute loss to Türkiye. The record numbers reflect a broader rise in soccer's popularity across the United States, a trend that bodes well for future tournaments and domestic leagues. As audiences continue to expand, broadcasters and sponsors are likely to invest more heavily in the sport, further cementing its place in the American sports landscape.