OneSoccer has positioned itself at the forefront of a historic soccer narrative, aiming to chronicle Canada’s unprecedented run in the 2026 FIFA World Cup. The network’s ambition goes beyond simple match coverage, seeking to weave together analytics, storytelling and fan engagement into a single, cohesive experience.
To achieve this, OneSoccer has adopted a dual‑crew approach that blends on‑the‑ground reporting with a studio‑based digital pipeline. One traveling team moves with the Canadian squad across venues, while a second crew remains anchored in Toronto, feeding immediate updates and behind‑the‑scenes footage to the network’s various platforms.
General manager Mark Milliere underscores the importance of delivering timely journalism and meaningful analysis, a stance that has guided the organization’s editorial decisions. Vice‑president of media Kristian Jack has leveraged his rapport with players to gain privileged access, including a one‑on‑one interview with captain Alphonso Davies in the post‑match mixed zone, a moment that highlighted the personal connections driving the coverage.
A New Era of Soccer Storytelling
The nightly magazine program “Bet365 For the Win” serves as a flagship broadcast, while strategic partnerships such as the collaboration with Tsar FC extend the brand’s reach onto YouTube, where vlog‑style content engages younger audiences. These initiatives illustrate a deliberate shift toward platform‑native storytelling that speaks directly to fans on their preferred channels.
Behind the scenes, a digital team led by Armen Bedakian orchestrates a workflow that publishes content the moment it is captured, tailoring each piece to the nuances of Instagram, TikTok and other social feeds. Success is measured not only by view counts but by the depth of fan interaction, reflecting a philosophy that quality journalism can coexist with viral appeal.
Looking ahead, the network prepares for the Round of 16 showdown against Morocco, a match that will test the culmination of its multi‑platform strategy. Whether through live broadcasts, exclusive interviews or behind‑the‑scenes documentaries, OneSoccer aims to cement its role as the definitive voice chronicling Canada’s World Cup journey.