Season ticket options and pricing
The arrival of Shawn Eichorst as head coach has opened the door for supporters to purchase season tickets for the 2026‑27 Wisconsin Badgers men's basketball season, marking the start of a new era for the program.
Tickets can be obtained through three channels: the online ticket portal, a direct call to the Wisconsin Athletic Ticket Office, or by submitting an interest form, with a cap of six tickets per patron to ensure broader access.
Pricing is tiered across the arena's seating structure. The 200‑level corners, considered premium, carry a base price of $540, but when the $50 recommended seat‑contribution and a $15 administrative fee are added, the total climbs to $605 before tax. Other sections include 200‑level baselines at $486, 300‑level sidelines at $396, and 300‑level general at $342.
The $50 contribution is required only for the 200‑level corners and 300‑level sidelines, while the $15 fee applies to every ticket purchased, regardless of section.
For fans seeking the best blend of cost and location, the 200‑level corners offer eight distinct sections that provide optimal sightlines and a clear value proposition, while the lower‑priced baselines and general seats present additional affordable alternatives.