The Big 12 Conference will convene its media days in Frisco, Texas, drawing representatives from all sixteen member institutions under the watchful eye of commissioner Brett Yormark.
Playoff and Revenue Debate
During the spring meetings, Big 12 coaches endorsed a 24‑team College Football Playoff, a move that would reshape the postseason landscape and alter the traditional power dynamics of the sport.
The league has historically managed only a single playoff appearance in the first two seasons of a twelve‑team format, underscoring the challenge of breaking into the elite tier of postseason participants.
Texas Tech’s Brendan Sorsby will be sidelined for the 2026 season after the NCAA declared him ineligible, a development that could affect the Red Raiders’ depth and overall competitiveness.
Financially, the conference reported $610.9 million in gross revenue for fiscal year 2025 and projects $710 million for 2026, a growth spurt that highlights the widening gap with conferences that routinely exceed the $700 million threshold.
Utah’s athletic department announced a $500 million private‑equity infusion from Otro Capital, a partnership that could elevate the Utes’ competitive standing and expand their national footprint.
Senators Ted Cruz and Maria Cantwell have introduced the Protect College Sports Act of 2026, a bipartisan proposal that would bar any conference generating at least $700 million from expanding its playoff footprint.
Both BYU and Utah finished the 2025 season ranked inside the top fifteen, positioning them as potential contenders should Texas Tech stumble or face further setbacks.