A New Era for Tennessee Women's Basketball
The 2026‑27 women's basketball season will mark the third year of head coach Kim Caldwell's tenure at the University of Tennessee, a period that coincides with the Lady Vols' return to Adidas after a decade‑long absence.
Adidas has signed a 10‑year agreement that makes it the official footwear, uniform, apparel and sideline partner for Tennessee athletics, a deal that officially began on July 1.
The partnership brings the iconic orange color scheme back to the Lady Vols' court attire, as evidenced by the recent release of photos showcasing the new uniforms.
Adidas' Global Footprint
Adidas, headquartered in Herzogenaurach, Germany, employs more than 62,000 people worldwide and generated €24.8 billion in sales during 2025, underscoring its status as a leading force in the sporting goods industry.
Kim Caldwell expressed enthusiasm about the collaboration, saying the new uniform represents a fresh chapter for the program and reflects the university's ambition to compete at the highest level.
The university's athletics department, whose official site is utathletics.com, highlighted the significance of the partnership for recruiting, fan engagement and brand visibility.