Frisco’s Star Welcomes Big 12 Media Days
The annual Big 12 Football Media Days opened this week at The Star in Frisco, Texas, bringing together coaches, players and media from across the conference for a week of announcements, storylines and strategic insights.
Texas Tech arrived with head coach Joey McGuire, the former Cedar Hill High School standout, who is now in his second season guiding the Red Raiders. McGuire’s offense is dealing with uncertainty at quarterback after the program recruited Brendan Sorsby, a signal‑caller whose NFL eligibility is on hold following a betting scandal that renders him ineligible until the 2027 draft.
Oklahoma State is charting a new course under former UNT head coach Eric Morris. Morris arrived with key assistants Drew Mestemaker, Caleb Hawkins and Ethan Wesloski, aiming to reshape the Cowboys’ identity and restore momentum after a transitional period.
Colorado’s Deion Sanders, still recovering from a recent cancer battle, is also searching for a fresh quarterback after the departure of Shedeur Sanders, his son, who opted to pursue other opportunities. The Buffaloes hope the new signal‑caller can provide stability as they rebuild around a revamped roster.
Baylor, under coach Dave Aranda, is aiming to reclaim its former Big 12 stature. The Bears have pinned hopes on Florida transfer DJ Lagway, who is expected to bring a dynamic spark to the offense as the team looks to return to contention.
The conference made headlines by becoming the first Power Four league to secure unanimous support for the College Sports Commission’s name, image and likeness framework. The agreement outlines clear parameters for athlete compensation and marks a historic shift in how college sports will manage name, image and likeness payments moving forward.