When Cole Moore stepped onto the field for Montana State in the 2010s, the life of a college athlete was bounded by strict NCAA rules that even dictated the toppings on a meal. The landscape has shifted dramatically since then, and Moore now finds himself on the other side of those regulations as the general manager of the University of Nevada football team.
A New Era for Nevada Football
Moore’s journey from outside linebacker to front‑office strategist reflects a broader evolution in college sports. The 2021 decision to allow name, image and likeness compensation opened new revenue streams for players, and with it came a surge of demand for professionals who can manage the financial and logistical complexities that accompany those opportunities.
At Nevada, Moore’s responsibilities extend far beyond scouting talent. He oversees the program’s budget, negotiates endorsement deals, and monitors the ever‑changing transfer portal, a mechanism that has turned roster construction into a year‑round endeavor. His phone, he jokes, is never far from his hand, a testament to the 24/7 nature of his role.
Managing the Modern Game
The relationship between Moore and head coach Jeff Choate is built on mutual confidence. Despite recent seasons that have produced more losses than wins, both men share a belief that the program’s potential is untapped. Choate’s leadership, paired with Moore’s operational expertise, creates a partnership that many analysts say could turn Nevada into a hidden powerhouse.
Moore’s perspective is informed by the examples set by other former players who have transitioned into management roles. Figures such as Andrew Luck and Ron Rivera illustrate how former collegiate stars can leverage their experience to shape programs at the administrative level.
The transfer portal has accelerated roster turnover, forcing programs to adapt quickly. Moore spends considerable time analyzing player movement, ensuring that each addition aligns with both athletic and academic goals while maintaining compliance with NCAA regulations.
Beyond the numbers, Moore emphasizes the human element of his work. He stays in constant contact with agents, families, and players, fostering relationships that go beyond contracts. This network, he says, is the lifeblood of his ability to make informed decisions in a fast‑moving environment.
Ultimately, Moore’s vision blends pragmatism with optimism. He acknowledges the challenges of navigating NIL deals, transfer dynamics, and budgetary constraints, but he remains convinced that the foundation he and Choate are laying will pay dividends in the years to come.