The University of Tennessee and Adidas announced on July 1 that they have entered a 10‑year partnership, making Adidas the official footwear, uniform, apparel and sideline partner for all Tennessee athletics.
A Decade‑Long Commitment
The agreement restores a historic relationship that ended in 2015, when Adidas last served as the program’s apparel provider from 1995 through June 30, 2015.
On Wednesday, the Lady Vols revealed their new Summitt Blue basketball uniforms, a design that commemorates the 50th anniversary of Title IX and showcases the university’s commitment to women’s sports.
Celebrating Title IX
Head coach Kim Caldwell, in his third year at the helm, said the partnership with a global brand like Adidas signals an exciting future for student‑athletes and the program’s growth.
University officials noted that the blue accent color historically linked to the Lady Vols was officially renamed Summitt Blue in 2022, a tribute to the legacy of former coach Pat Summitt, and photos of the new uniforms were released alongside the announcement.