GOAT USA, the lifestyle brand that began as a modest table at youth sports tournaments on Long Island, is marking its 10th anniversary with an exclusive co‑branded collection alongside Major League Baseball and the New York Yankees. The capsule features graphic tees and hoodies that prominently display the Yankees' iconic logo, marrying the worlds of sneaker culture and America's pastime.
A Decade in the Making
Founded in 2016 by Rich Alfaro, TJ Cristina and Dylan McLaughlin, GOAT USA has grown from a single‑location venture into a nationwide presence, now operating nine standalone stores and partnering with over 1,000 wholesale doors. The new collection celebrates that trajectory, offering fans a tangible link between the brand's street‑level origins and the grand stage of professional baseball.
The partnership arrives at a pivotal moment for MLB, which has seen three consecutive years of attendance growth — the first sustained increase in 18 years — and record‑breaking engagement across digital platforms. In 2025, the league posted an average game time of under 2:40 for the third straight season, while MLB.TV logged 19.4 billion minutes watched, a 34 % rise from the previous year.
MLB Commissioner Robert D. Manfred, Jr. highlighted the collaboration as part of the league's broader effort to deepen connections with younger fans, citing the rising popularity of stars such as Shohei Ohtani and Aaron Judge. "Our partnership with GOAT USA underscores our commitment to meeting fans where they live, blending tradition with the energy of contemporary culture," he said.
Where to Shop the Capsule
Fans can purchase the limited‑edition apparel directly from goatusa.com, as well as at GOAT USA retail locations and select wholesale partners. The collection will also be available through the Yankees team store, Fanatics (fanatics.com) and MLBShop (mlbshop.com) later this month, ensuring broad access for collectors and everyday supporters alike.
Beyond the apparel, the collaboration reflects a growing synergy between sports leagues and streetwear brands, a trend that both parties say will continue to shape fan experiences. For GOAT USA, the milestone marks not only a celebration of its own journey but also a testament to the enduring appeal of baseball as a cultural touchstone.