North Wilkesboro Speedway has unveiled a new premium hospitality experience called 47 Reserve, positioning the historic track for a landmark NASCAR weekend that will feature the first Cup Series points‑paying race at the venue since 1996.
Honoring 1947
The 47 Reserve is situated just outside Turn 4 and pays tribute to the year the speedway first opened its gates, linking the modern revamp to the track’s deep‑rooted legacy.
The July 19 Window World 450 will mark the first NASCAR Cup Series points‑paying race at North Wilkesboro since 1996, a milestone that has the local community buzzing with anticipation.
Two‑time champion Brad Keselowski, who captured the 2012 Cup title, praised the facility’s upgrades, highlighting the .625‑mile oval’s distinctive blend of uphill and downhill sections that test drivers and excite fans.
Joining him, Ben Rhodes — a two‑time Craftsman Truck Series champion — described the venue as a ‘restomod’ of motorsport heritage, preserving classic character while integrating modern comforts for spectators.
Champions Praise the Revitalization
Both drivers emphasized how the improvements reflect a broader effort to breathe new life into a venue that once defined regional racing culture, while still honoring the gritty, grassroots spirit that made it famous.
In addition to the Cup date, the weekend will also host the zMAX CARS Tour and FaithFest 250, underscoring the track’s ambition to become a year‑round motorsport destination.