Rick Ware Racing Unveils Ambitious 2026 World Tour
The North Carolina‑based outfit Rick Ware Racing has revealed a sweeping “World Tour” initiative that will see it stage 125 competitions across seven distinct series, spanning 26 U.S. states and seven foreign nations next year.
The schedule blends the team’s deep roots in NASCAR and NHRA with forays into American Flat Track, World Supercross, the CARS Tour and a growing sim‑racing portfolio, giving the organization a foothold in markets that range from grassroots short‑track circuits to international televised events.
A Strategic Play for Audience Diversity
Team owner Rick Ware describes the expanded calendar as a deliberate business strategy, designed to capture the attention of distinct fan bases while leveraging each series’ unique viewership demographics.
By scattering events across continents, the organization hopes to build brand recognition beyond the traditional American racing landscape and to attract sponsors seeking global exposure.
Calgary Marks the Launch of the World Supercross Program
The first leg of the World Supercross circuit is slated for August in Calgary, Alberta, where the team will debut a dedicated program that promises high‑octane competition on a temporary track built within the city’s exhibition grounds.
Riki Rachtman, the former MTV Headbangers Ball host known for his charismatic presence on television and radio, has been appointed as team ambassador. In that role he will document the team’s multi‑series journey, producing video diaries and behind‑the‑scenes content for fans.
Rachtman’s extensive experience in motorsport broadcasting adds a narrative layer to the team’s story, offering viewers a personal look at drivers such as Cody Ware, Clay Millican, Tony Schumacher, Cooper Webb, Justin Hill, Devin Simonson and Max Anstie.
Beyond the headline events, Rick Ware Racing will field entries in grassroots competition through the CARS Tour and Late Model divisions, reinforcing its commitment to nurturing emerging talent.
With a roster that spans from veteran NHRA champions to up‑and‑coming flat‑track riders, the 2026 World Tour is positioned to reshape how a single organization engages with the broader racing ecosystem.