When former UTSA Athletics staff members Brad Parrott and Jim Goodman set out to write a book, they wanted more than a statistical recap of the university’s football team. They sought to capture the spirit of a program that was once dismissed as a campus curiosity and to illustrate how it grew into a cultural touchstone for San Antonio.
‘Still Undefeated: How UTSA Football Went From Forbidden to Significant’ traces the birth of the program from its earliest meetings to its first winning seasons. The narrative weaves together first‑hand accounts from the architects of the project, highlighting the roles of business leaders, elected officials and local philanthropists who provided the vision and resources that made the team possible.
A community‑driven legacy
Among the voices featured is John T. Montford, a former Texas senator and longtime executive at AT&T and General Motors, who praised the manuscript for documenting how UTSA football transitioned from a forbidden idea to a significant regional presence. Larry Coker, who guided the team as head coach after stints at the University of Miami, also contributed reflections on the program’s early days.
The book’s impact extends beyond the locker room. Jon Heidtke, formerly of FOX Southwest, says the story sparked interest in a six‑part television series, while Peter Burns, a longtime golfer and now host on SEC Network and ESPN Radio, recalls watching the team’s growth from the sidelines. Bob Wills, CEO of The PM Group Advertising and Marketing Agency, discussed the logistical hurdles overcome to bring the program to life.
All proceeds from the publication are earmarked for UTSA Football, ensuring that the momentum generated by the book translates into tangible support for athletes, coaches and future recruits. The authors hope the work will inspire continued investment in a program that, they argue, embodies the broader ambition of a university that refuses to be overlooked.