BBC Sport has logged its highest ever audience numbers this summer, as a packed schedule of international fixtures and domestic league action drives record traffic across its digital platforms.
New Digital Features Roll Out
In response to fan demand, the BBC Sport app now includes a Shorts tab that consolidates short‑form video content, while a fresh Predictor game will launch immediately after the tournament, inviting supporters to test their forecasting skills.
A 3D World Cup Experience, also shaped by user feedback, offers an immersive way to follow the competition, and the organization plans to keep the momentum alive with extensive coverage of club football once the World Cup concludes.
Extensive Club Coverage and Live Updates
From pre‑season tours to transfer gossip and live matches, BBC Sport will provide live pages for selected warm‑up fixtures, delivering bigger, more interactive experiences with richer functionality.
Dedicated club reporters will be on the ground to bring behind‑the‑scenes insights, while the Scores & Fixtures pages keep followers up to date across the entire football pyramid.
Fans can personalize their experience through the My Sport tab, follow favourite teams, and receive Live Notifications that push score updates to their phone’s lock screen during Premier League matches.
The coverage also includes Radio 5 Live audio commentaries for the Premier League and Champions League, as well as live video streams for FA Cup ties, ensuring comprehensive access across audio and visual platforms.
Premium Journalism and Exclusive Stories
Senior football correspondent Sami Mokbel will lead the charge on breaking transfer stories, adding depth to the network’s reporting lineup.