Gap is launching two limited‑edition football‑inspired collections designed by Ouigi Theodore, a longtime collaborator and founder of The Brooklyn Circus, celebrating football culture and community through fashion.
The centerpiece, the OuiGap collection, takes its cue from Haiti’s 1974 national team, incorporating thoughtful design details that honor the country’s sporting heritage.
The capsule also features a product line representing a spectrum of global football teams, reinforcing Gap’s commitment to bridging fashion and culture on an international stage.
Both collections will be sold online and in select stores across a wide range of markets, including the United Kingdom, Turkey, China, Vietnam, Mexico, Japan and many others.
To mark the launch, Gap will host a community event in New York City, inviting fans and creators to experience the designs and discuss the intersection of sport, style and cultural identity.
Design Inspiration and Cultural Roots
Theodore’s vision draws on the vibrant aesthetics of Haiti’s 1974 squad, blending retro motifs with contemporary silhouettes, while the broader capsule showcases emblematic elements from teams worldwide.
The design process involved close collaboration with local artists and historians to ensure authenticity and respect for each football tradition represented.
Global Rollout and Community Engagement
Availability will span Gap’s e‑commerce platform and flagship locations, with a special focus on key regions highlighted by the company’s custom delivery channel in the United States football category.
The New York launch event will feature live music, panel discussions and pop‑up installations, aiming to foster dialogue about how sport shapes community narratives.