Darlington Raceway has confirmed that Fleetio, a premier fleet maintenance and optimization platform, will serve as the entitlement partner for the 2026 NASCAR O’Reilly Auto Parts Series race set for September 5, 2026. The event will be officially titled the Fleetio 200 at Darlington Raceway and will kick off NASCAR’s Labor Day weekend lineup, marking the opening of The Chase for the NASCAR O’Reilly Auto Parts Series.
A Partnership Built on Innovation
Fleetio’s platform simplifies fleet maintenance by automating service schedules and centralizing asset data, a capability that resonates with NASCAR’s emphasis on performance and efficiency.
Josh Harris, President of Darlington Raceway, welcomed the partnership, stating that Fleetio’s focus on performance aligns perfectly with NASCAR’s drive for cutting‑edge competition. Jon Meachin, CEO of Fleetio, added that maintenance teams and fleet professionals play a pivotal role in the sport’s ecosystem, and the partnership highlights their contributions.
The Fleetio 200 will take place on the 1.366‑mile egg‑shaped oval, famously known as The Lady in Black and the Track Too Tough To Tame, under Saturday night lights. The race will feature rising stars of the series battling for early momentum in The Chase.
Looking Ahead
With a global footprint that supports more than 8,500 fleets and 8 million assets across over 100 countries, Fleetio brings a worldwide perspective to a distinctly American racing tradition. The partnership is expected to influence future sponsorship models within NASCAR, blending corporate innovation with the sport’s deep‑rooted heritage.