A New Playbook for Olympic Stars
The United States’ men’s and women’s hockey teams brought home gold medals at the 2026 Winter Olympics, which were staged in the Italian cities of Milan and Cortina.
The triumph has generated a wave of media interest, with ten athletes from those squads booked to appear on the upcoming episode of Celebrity Family Feud, scheduled to broadcast at 7 p.m. Mountain Time.
The exposure comes as the hockey calendar looks ahead to the 2028 World Cup of Hockey and the 2030 Winter Games, events that will test the same talent pool in new competitive formats.
Among the players set to make the television transition are goaltender Connor Hellebuyck of the Winnipeg Jets, who earned a spot on the U.S. men’s Olympic roster, and a group of standout performers from the Paralympic side, including Griffin LaMarre, Jack Wallace and Declan Farmer.
The women’s side will be represented by forwards Hilary Knight, Hannah Bilka, Cayla Barnes, Laila Edwards and Caroline Harvey, as well as defenseman Kendall Coyne, all of whom are expected to bring their on‑ice chemistry to the game‑show stage.
The crossover highlights how elite athletes are leveraging their competitive edge beyond the rink, tapping into entertainment platforms that reach millions of viewers.
Network partners such as Fox News, which will air the episode, and the production companies behind the show, are capitalizing on the fresh narrative that blends sports achievement with popular culture.