Ticket Prices Soar for the 2026 Texas Longhorns Football Season
The upcoming 2026 campaign promises a packed schedule of rivalry games, road trips and a neutral‑site showdown, and with each ticket comes a price tag that reflects the growing demand for Longhorns football.
Fans can expect to spend an average of $261.16 per game, a figure that places the Longhorns among the higher‑priced college programs nationwide.
The most expensive single matchup will be the September 19 clash with Ohio State, where seat prices climb to $562, underscoring the premium placed on marquee non‑conference contests.
In contrast, the least costly game will be the home contest against UTSA on October 4, with tickets starting at $93, offering a more affordable option for younger fans and families.
The season opens on September 5 with a home game against Texas State, the first of seven home fixtures, and includes four road games and a neutral‑site contest, shaping a balanced but demanding itinerary for the team and its supporters.
Beyond the numbers, the pricing structure reflects broader trends in college athletics, where high‑profile matchups drive revenue while efforts to keep lower‑ticket‑price events accessible continue to shape the fan experience.