The final of the FIFA World Cup has transcended sport, morphing into a global entertainment extravaganza that draws comparisons to the Super Bowl.
Among the high‑profile guests expected on the sidelines is former U.S. president Donald Trump, whose presence is likely to provoke a mixed reaction from the crowd.
A Star‑Studded Halftime
The halftime segment, curated by Coldplay frontman Chris Martin, will showcase performances by K‑pop phenoms BTS, Latin pop icon Shakira, pop legend Madonna, Afro‑beat star Burna Boy and teen idol Justin Bieber.
The show is designed to blend musical genres and generations, turning the break in play into a cultural moment that will be replayed across social media.
Closing Ceremonies and Celebrity Appearances
Before the whistle blows, a pre‑match ceremony will feature streamer IShowSpeed alongside celebrities Nicole Scherzinger, Robbie Williams and Hollywood action hero Tom Cruise, who fans half‑jokingly predict may attempt a stunt involving a high‑altitude jump.
The involvement of these brands and personalities underscores a broader trend of corporations and entertainers leveraging the World Cup’s massive audience to launch cross‑platform campaigns.
For many viewers, the tournament’s allure lies not only in the 90 minutes on the pitch but also in the surrounding spectacle that blurs the line between sport and showbiz.