The Boston Junior Rangers, a youth hockey program based at the Worcester Ice Center in Massachusetts, have opened an online team store that showcases a partnership with Ice Shaker, a company known for its insulated drinking bottles.
Custom bottles with a purpose
Fans and players can order bottles that bear the Rangers’ logo as well as individual player emblems. Each bottle is offered in nine sizes and three style options, and comes in the team’s signature white or navy blue finish.
Every purchase contributes a share of the proceeds back to the Rangers, reinforcing the organization’s commitment to reinvest in its players and facilities.
Ice Shaker has announced that it will replicate this model for other qualifying teams and sports organizations in 2026 and 2027, aiming to create a network of community‑focused hydration retailers.
The initiative reflects a broader vision of simplifying hydration for athletes while building a curated collection of sports‑related merchandise. Sports Logo, a repository of copyrighted sports icons, has helped Ice Shaker design the custom graphics used on the bottles.
Looking ahead
The Rangers say the store is just the first step in a series of collaborations that will expand the brand’s reach and fund future development programs for young players.