Goodyear Racing is set to roll out a refreshed sidewall design on its Eagle racing tires beginning with the 2027 season, marking the first major visual overhaul in years for a brand that has long been synonymous with stock‑car competition.
The new artwork will appear across Goodyear’s global racing program, including the NASCAR Cup Series, the O’Reilly Auto Parts Series and the Craftsman Truck Series, giving fans an early glimpse of the change as the updated look makes its debut on the track.
While the tire’s performance characteristics remain unchanged, the redesign incorporates the recently introduced Goodyear and Eagle logos, signaling a next evolution of the Eagle brand rather than a mere cosmetic update.
The announcement was made at North Wilkesboro Speedway, the very venue where Goodyear claimed its first NASCAR victory on Eagle radial tires, underscoring the historical significance of the site for the company.
Justin Fantozzi, Goodyear’s Director of Racing for the Americas, emphasized that NASCAR serves as a critical proving ground for the Eagle line, and the new branding reflects both the brand’s heritage and its forward‑looking vision.
The refreshed design will be visible on every car that hits the grid in 2027, representing one of the most noticeable changes coming to NASCAR that year and giving the sport a fresh visual identity.
What’s Changing on the Track?
The updated sidewall features a modernized composition that blends Goodyear’s signature red and white palette with the newly minted Eagle emblem, creating a look that is both familiar and forward‑thinking.
By integrating the latest brand elements, Goodyear aims to reinforce its commitment to innovation while paying homage to the decades of racing heritage that have defined the Eagle name in the motorsport arena.
Fans can expect to see the new branding highlighted in broadcasts, merchandise and on‑track visuals, as the company prepares to roll out the design across all of its racing partnerships worldwide.