A fresh look for a legendary brand
Goodyear announced that its iconic Racing Eagle tires will receive a new visual identity starting with the 2027 NASCAR season. The redesign was revealed at North Wilkesboro Speedway, a track that holds a special place in the company's racing narrative.
The updated sidewalls showcase a refreshed Eagle logo and incorporate Goodyear's contemporary corporate branding, tying the look into the 'Fast Is In Us' marketing campaign. This visual update is more than cosmetic; it signals the next chapter in the Eagle brand's evolution.
North Wilkesboro's significance stretches back to Goodyear's first NASCAR victory with Eagle radial tires, making the venue an apt backdrop for unveiling a design that honors over 45 years of performance heritage.
Heritage Meets Innovation
Justin Fantozzi, Goodyear's Director of Racing for the Americas, emphasized that the new styling reflects both the brand's storied past and its forward‑looking ambitions. He noted that the redesign underscores the company's commitment to performance culture and racing excellence.
The refreshed branding aims to resonate with longtime fans while attracting a new generation of viewers, positioning Goodyear as a continual driver of innovation within the sport.