Gray Media Teams with Atlanta Hawks for Exclusive Broadcast Deal
Gray Media announced a partnership with the Atlanta Hawks that will make every non‑national televised regular‑season game of the 2026‑27 NBA season available on WTVY’s Peachtree Sports Network. The agreement also includes three preseason games and a selection of national broadcasts, with the full schedule to be released later.
The deal expands the reach of Peachtree Sports Network through Gray’s stations in Atlanta, Huntsville, Birmingham, Albany, Columbus, Augusta, Macon and Savannah. Each of those markets will carry the games on their local channels and family of affiliated networks, giving fans throughout the Southeast easier access to their favorite team.
A Broad Reach Across the Southeast
Hilton H. Howell, chairman and chief executive officer of Gray Media, said the partnership reflects the company’s commitment to serving communities with content they care about most. "Our goal is to bring the excitement of Hawks basketball to every corner of the region we serve," he noted.
Andrew Saltzman, president of business enterprise and chief commercial officer of the Atlanta Hawks, added that the collaboration aligns with the franchise’s focus on the fan experience. "We share Gray’s dedication to putting fans first and delivering an outstanding experience for every supporter watching the Hawks on Peachtree Sports," he said.
Details on the complete broadcast schedule, including tip‑off times and game‑by‑game information, will be announced at a later date. Fans can stay updated by visiting AtlantaNewsFirst.com/Hawks and Hawks.com for the latest announcements.