A new wave of beach‑themed apparel is set to hit Major League Baseball as Corona launches its Beach Connect series ahead of the 2026 World Series. The initiative invites a handful of star players to translate their personal connections to sun‑kissed shores into wearable art.
La Playa and the Summer Aesthetic
Pete Crow‑Armstrong of the Chicago Cubs contributed a design titled ‘La Playa,’ a nod to his favorite stretch of sand. The jersey blends bright summer hues with subtle coastal motifs, reflecting the outfielder’s own seasonal inspiration.
A Roster of Coastal Creations
The collection also features custom pieces from Jazz Chisolm, Mookie Betts, Cristopher Sánchez, Jeremy Peña and Ronald Acuña Jr., each infusing their own beach memories into the fabric of the uniform.
Corona’s partnership with the athletes is more than a marketing stunt; it aligns the brand’s long‑standing summer imagery with a global sporting event, positioning the 2026 World Series as a showcase for both sport and seasonal culture.