Firehouse Subs, the firefighter‑founded sandwich chain, has entered a multi‑year agreement that makes it the official sub of Major League Baseball across the United States and Canada. The deal marks the brand’s first national sports‑league partnership in its 31‑year history and underscores a shared commitment to community service.
Extra Innings, Extra Subs
Under the ‘Extra Innings, Extra Subs’ campaign, fans who purchase a medium sub during a weekend extra‑inning game can claim a second medium sub at no cost. The offer is redeemable through the Firehouse Subs app or at firehousesubs.com using the promo code ‘EXTRA,’ and it runs throughout the MLB season.
Beyond the promotion, Firehouse Subs will amplify MLB’s PLAY BALL initiative, which encourages casual participation in baseball and softball, and will sponsor the Pitch, Hit & Run competition that culminates at the World Series for children aged 7 to 14.
A portion of every purchase will support the Firehouse Subs Public Safety Foundation, an organization that provides resources to first‑responder agencies and highlights the brand’s longstanding dedication to those who protect the public.
The partnership also introduces a limited‑time offering of Smokin’ Honey Melts, available with grilled chicken or steak, giving fans a sweet‑savory twist to enjoy while watching the game.
Restaurant Brands International, the parent company of Firehouse Subs, highlighted the collaboration as a milestone that blends the worlds of fast‑casual dining and professional sports, reinforcing the brand’s expansion strategy beyond its traditional customer base.