iHeartMedia has officially tapped iHeartRadio as the league's audio and radio partner, securing the relationship through 2026 and beyond. The deal will see iHeart's extensive audio platforms woven into every facet of BFL events, from promotional campaigns to live fan interactions and community outreach programs.
The Beach Football League's Unique Formula
Founded by former NFL linebacker Tully Banta‑Cain, the Beach Football League merges professional tackle football played on sand with a vibrant entertainment atmosphere. Music performances, celebrity appearances, and youth football camps create a distinctive experience that appeals to both sports enthusiasts and music lovers.
The partnership kicked off with a series of California showcases, including the Santa Cruz Beach Classic and the Fiesta Hermosa Sunset Showdown. At these events, iHeartRadio's digital and broadcast assets will amplify event announcements, drive ticket sales, and engage audiences through interactive contests and on‑site broadcasts.
Looking Ahead to 2027 and Beyond
Building on the initial rollout, the league plans to expand its footprint in 2027 with events slated for New England, Miami, and Santa Monica during Super Bowl week. This geographic diversification will bring the BFL's sand‑football spectacle to new markets while maintaining the core blend of sport, music, and community involvement.
iHeartMedia, recognized as America's leading audio company, brings a massive reach across radio, streaming, and podcast platforms. By aligning with the Beach Football League, iHeart not only deepens its presence in the sports‑entertainment sector but also taps into a growing audience that values the fusion of athletic competition and musical culture.