iHeartMedia Joins Beach Football League as Official Audio Partner
The Beach Football League (BFL) announced a multi‑year agreement that names iHeartMedia the Official Audio and Radio Partner for the 2026 season and beyond. The deal brings iHeartRadio’s extensive platforms into the heart of BFL events, powering promotion, fan engagement and entertainment across the league’s sand‑based games.
Founded by former NFL linebacker and two‑time Super Bowl champion Tully Banta‑Cain, the BFL is billed as the world’s first professional tackle football league played on sand. The league blends high‑octane play with music, celebrity appearances, youth camps and beachfront festivities, creating a unique entertainment experience.
Soundtrack of the Sand
The partnership’s debut took place in California, where the Santa Cruz Beach Classic featured a free youth football camp, a drone show and a halftime performance by Goapele and DJ DSharp. Marshawn Lynch and Deshaun Foster joined the festivities, giving fans a taste of the league’s community‑focused vibe.
Later, the Fiesta Hermosa Sunset Showdown will showcase NFL legends, live DJs and a halftime set by the hip‑hop group The Pharcyde, reinforcing the league’s commitment to merging sport with culture.
Looking ahead, the collaboration is slated to expand into 2027 with events in New England, Miami and Los Angeles. iHeart branding will permeate BFL radio campaigns, live‑event integrations, social‑media content, digital advertising and entertainment programming, ensuring the league’s reach extends far beyond the sand.
By pairing the rhythmic energy of iHeartRadio with the fast‑paced, high‑impact games of sand football, the league aims to capture a new audience that craves both athletic competition and musical excitement. The alliance underscores a broader trend of sports leagues leveraging media partnerships to amplify fan experience and community impact.