The University of Massachusetts Athletics Department has rolled out its promotional calendar for the 2026 football season, promising a series of themed game days that will punctuate the home slate.
Fans can secure tickets through a variety of channels, including the online portal at UMassAthletics.com/Tickets, the toll‑free phone line 1‑866‑UMASS‑TIX, or directly at the Mullins Center Box Office.
Season ticket holders enjoy discounted parking and a suite of exclusive perks, while groups ranging from youth organizations to corporate partners can purchase reduced‑price bundles.
Children twelve and under are eligible for youth tickets in both the Prime and Reserved sections, adding family‑friendly options to the mix.
Pricing for single‑game tickets and parking passes varies according to the opponent, the promotional theme, and the day of the week, allowing the department to tailor costs to each event.
Advance parking passes are also on sale, available through the UMass Athletics Ticket Office and via the same online ticketing platform.
A new clear bag policy will be enforced at all venues, restricting the size and type of bags that can be brought inside.
The schedule features a lineup of themed events such as Matthew Bullock Day, Youth Day, Education Day and others, each designed to highlight different segments of the campus community.
Tailgate Preview and Community Engagement
A special pregame tailgate is being hosted by the UMass Amherst Foundation for parents, alumni and friends ahead of the season‑opening matchup against Rutgers on September 3, with packages starting at $65 per adult.
Tailgate packages combine the pregame experience with a game ticket, offering fans a full‑day atmosphere that begins with food, music and games before kickoff.