A new partnership between global nutrition leader Herbalife and the FIFA‑licensed fashion brand FIFA 1904 has turned a SoHo storefront at 12 Mercer Street into a living showcase of style, sport and wellbeing.
Wellness Meets Street Soccer in SoHo
The activation, which runs through Sunday, July 19, 2026, invites visitors to sip nutrition‑inspired mocktails at a bar that fuses flavor with functional ingredients, while panels bring together designers, athletes and health experts for conversations about the intersection of fashion, soccer and wellness.
At the heart of the experience is a community‑focused street soccer event in Harlem, where a 3v3 tournament will bring together local players and fans, echoing the spirit of the Harlem Lane Street Soccer Tournament and reinforcing the companies’ dedication to grassroots sport.
Dr. Krissy Ladner, Director of Sports Performance and Nutrition Education at Herbalife, highlighted the role of science‑backed nutrition in powering athletes and everyday participants alike, noting that the collaboration adds a core wellness pillar to the activation.
Marcus Clayton, who leads creative direction for FIFA 1904, described the SoHo HQ as a platform for storytelling that bridges fashion runways with the energy of the pitch, a vision made possible through a distribution partnership with VFILES and select retail partners worldwide.
Beyond the pop‑up, the alliance reflects a broader ambition to embed wellness into the cultural fabric of sport, a mission that aligns with Herbalife’s two‑decade track record of supporting over 120 professional athletes and teams across 35 disciplines.