A key recruitment target
Birmingham City is currently scouting for a new sporting director after Craig Gardner's exit, a move that could reshape the club’s transfer strategy as it pushes for Premier League promotion.
At the centre of the speculation is Stuart Webber, the former Norwich City recruitment chief who now oversees football operations for Red Bull’s Japanese affiliate, RB Omiya Ardija.
Webber’s reputation stems from his role in guiding Norwich and Huddersfield Town to three promotions to the top flight, a record that has made him a coveted figure in the Championship.
The Birmingham board believes his expertise could accelerate their own ascent, especially given the club’s recent investment and ambition to return to the elite.
However, Red Bull has indicated a reluctance to release Webber, citing the importance of his work in Japan and the strategic value of retaining a proven architect of promotion.
The potential appointment underscores a broader trend of English clubs turning to experienced overseas administrators to bridge the gap between domestic development and Premier League competitiveness.