The Swift Current Broncos are set to field a new Analytics Department as they gear up for the 2026‑27 season, marking a decisive shift toward data‑centric decision‑making in the Western Hockey League.
At the helm of this initiative is Simon Malone, who has been appointed Director of Analytics, bringing a blend of sport‑administration expertise and hockey‑specific analytics experience.
Malone holds a bachelor’s degree in Sport Administration from the University of North Carolina, where he later returned as a Hockey Analytics Consultant with the Toronto Maple Leafs, honing a skill set that now aims to sharpen the Broncos’ drafting, player acquisition and roster‑management processes.
Joining Malone, James Connelly will serve as Data Scientist, currently pursuing a bachelor’s degree in Data Science and Sociology at the University of North Carolina, a combination that reflects the department’s interdisciplinary approach.
Reggie Hayer, a bookkeeping entrepreneur who also coaches with North Delta Minor Hockey and Atomic Hockey, takes on the role of Data Analyst of Scouting, bringing a unique perspective that bridges statistical insight with on‑the‑ground scouting.
Jordan Brisebois, a kinesiology graduate from the University of Saskatchewan, will focus on Team Performance, leveraging his academic background to translate movement data into actionable strategies for the coaching staff.
A data‑driven future for the Broncos
By integrating analytics into every layer of the club’s operation, the Broncos hope to stay ahead of the competition and cultivate a culture where data informs both recruitment and game‑plan development.