Corey Heim to Trade No. 67 for No. 35 in 2027
NASCAR.com confirmed on May 30 that Corey Heim, currently a part‑time competitor in the Cup Series, will move from the No. 67 to the No. 35 when he steps into a full‑time role with 23XI Racing in 2027. The change was unveiled at Nashville Superspeedway, a venue that has become a frequent backdrop for the team's announcements.
Heim, who has already tasted victory in two Cup events this season, will also contest four additional races later this year, with dates set for Daytona International Speedway, Darlington Raceway, Charlotte Motor Speedway and Homestead‑Miami Speedway. The schedule reflects the team's intention to give the driver a comprehensive introduction to the sport's most demanding tracks.
The move is more than a simple number swap. Heim has described the No. 67 as a goofy figure that no longer fits his identity, while the No. 35 carries a different resonance for him. The decision underscores a personal branding shift that aligns with his growing ambitions.
23XI Racing, the venture co‑owned by basketball legend Michael Jordan and veteran driver Denny Hamlin, continues to blend celebrity influence with racing expertise. Their investment in Heim signals a strategy that values both performance and marketability, a combination that has already paid dividends on the track.
Fans and analysts alike are watching how the number change will be received. In a sport where numbers often become part of a driver’s legacy, the transition from 67 to 35 could herald a new narrative for Heim, one that may be written in the checkered flags of Daytona, Charlotte and beyond.