AS Roma is marking a historic milestone as the club celebrates its 100‑year anniversary while preparing for a return to the UEFA Champions League, a feat that has not been achieved in more than two decades.
Centennial ambition meets runway ambition
In conjunction with the centenary, the Serie A side has announced a strategic partnership with luxury fashion house Dsquared2, enlisting the Italian‑Canadian designers Dean and Dan Caten to craft both formalwear and everyday uniforms for the first‑team squad, coaching staff and club personnel.
Dean and Dan Caten, who grew up in Rome, expressed their deep emotional tie to the city and the club, noting that the collaboration allows them to blend the team's storied legacy with contemporary style on and off the pitch.
The appointment of John Galantic as chief executive officer adds a seasoned executive to the helm, bringing a track record that includes leadership roles at Tod’s and a long stint at Chanel where he oversaw digital transformation and sustainability initiatives.
Friedkin family members, who own the club, highlighted Galantic’s global experience and his ability to steer AS Roma through a period of growth, emphasizing shared values of excellence, style and boldness between the club and its new fashion partner.
The collaboration underscores a broader trend of football clubs leveraging high‑fashion aesthetics to enhance brand identity, a move that reflects evolving consumer expectations and the increasing commercial synergy between sport and luxury.