A logo that has long represented the Smoky Hill High School Buffaloes in Aurora is now under review after the National Hockey League reached out to the Cherry Creek School District.
Trademark concerns surface
The NHL flagged the design because it mirrors a retro Buffalo Sabres emblem that is protected by trademark, prompting the district to pause any new printings that feature the buffalo head.
While existing merchandise and signage can remain in use, district officials say they are actively discussing a royalty‑free arrangement that would allow the logo to stay on school property.
Community involvement and next steps
If a change becomes necessary, administrators have pledged to involve students, parents and alumni in the decision‑making process, ensuring that the community has a voice in the final outcome.
Legal experts caution that using any copyrighted or trademarked imagery without permission can expose schools to infringement claims, and they recommend proactive outreach to rights holders.
The conversation reflects a broader trend where educational institutions must balance tradition with intellectual‑property law, especially when iconic symbols intersect with professional sports branding.
What’s next for the Buffaloes?
District leaders expect to present a revised logo proposal at an upcoming school board meeting, where public comment will be invited.
Meanwhile, the NHL’s licensing department has indicated that a formal agreement could be reached if the school agrees to certain usage terms, potentially setting a precedent for other districts with similar designs.