A supportive partnership
Corey Heim, the 23XI Racing development driver who is set to become a full‑time competitor in the No. 35 car in 2027, has already made a splash in the Cup Series. In just eight starts this season he has captured two victories, including the prestigious Brickyard 400, a feat not seen since AJ Foyt’s 1965 triumph.
Heim joined 23XI Racing in February 2025 as a development driver, a program designed to groom talent for the team’s future. The partnership with the NBA‑owned outfit has given him a platform to learn from a roster that includes Hall‑of‑Famer Michael Jordan, who also co‑owns the organization.
Jordan’s post‑race messages
What stands out is Jordan’s habit of sending a text to Heim after every race, win or loss. Rather than pointing out mistakes, the messages focus on encouragement and constructive feedback, an approach that Heim says helps him stay motivated and clear‑headed.
‘He’s always there with a genuine note,’ Heim explained. ‘It’s not about criticizing a bad run; it’s about how we can get better together. Those texts give me a sense of purpose and keep me focused on the next race.’
Jordan’s supportive stance extends beyond words. He watches the garage, observes the car’s performance, and offers insight that emphasizes teamwork. For Heim, the environment is less about pressure to win immediately and more about steady growth, a philosophy that aligns with the team’s long‑term vision.