Oklahoma State is gearing up for the 2026 college football season, a campaign that promises to be defined as much by off‑field narratives as by on‑field strategy. The Cowboys have been working closely with head coach Eric Morris, who took the reins in December and has been shaping the team’s direction ever since.
A New Era Under Coach Eric Morris
Morris arrived with a clear vision: to blend the offensive firepower he cultivated at North Texas with the defensive grit that defines Big 12 competition. He has already begun integrating key players into his system, emphasizing continuity and chemistry as the foundation for success.
Three athletes stand out not only for their on‑field abilities but also for the financial spotlight they have attracted through name, image and likeness (NIL) agreements. Their valuations, as reported by industry analysts, reflect a market that rewards both performance and marketability.
The Numbers Behind the Names
Quarterback Drew Mestemaker tops the list with a $3.5 million valuation. In 2025 at North Texas he led the Football Bowl Subdivision in passing yards (4,379) and yards per game (312.8), while also topping the conference in total offense and yards per pass attempt. His move to Stillwater reunites him with Morris, a partnership that many analysts expect to elevate the Cowboys’ aerial attack.
Defensive end Jaleel Johnson carries a $771,533 valuation. He represented Oklahoma State at Big 12 media days and earned public praise from Morris for his role in smoothing the team’s transition. Johnson’s memorable line — "I feel like I transferred without transferring" — captured the sentiment of many fans watching the roster reshuffle.
Wide receiver Wyatt Young, valued at $848,125, posted 70 receptions for 1,264 yards and 10 touchdowns during the 2024 season at North Texas. His accessibility to teammates and local fans has further bolstered his market appeal, positioning him as a key piece of a passing duo that could dominate Big 12 defenses.
A Dynamic Duo Emerges
The combination of Mestemaker’s arm strength and Young’s route‑running precision creates a potent threat that opponents will have to scheme against. Early reports from spring practices suggest the pair is already clicking, with chemistry that could translate into a high‑scoring offense.
Beyond the numbers, the trio’s visibility on platforms such as On3 and The NIL Standard underscores a shifting landscape where student‑athletes negotiate deals that rival professional contracts. Their endorsements range from local businesses to national brands, reflecting a new era of collegiate athletics.
Fans in Stillwater and across the state are eager to see how these valuations will affect team dynamics and recruiting. The excitement is palpable, with community events and meet‑and‑greets already scheduled to celebrate the players’ achievements and their growing influence both on and off the field.