A Family Legacy Meets Modern College Football
Jett Harrison, the top‑ranked recruit in the 2028 class, announced a significant name, image and likeness agreement with New Balance Football, securing the partnership before he even enrolls at Ohio State. The deal marks a pivotal moment in his burgeoning career and reflects a strategic alignment between the athlete and a brand that values performance and heritage.
The Harrison family’s football pedigree runs deep. Jett’s father, Marvin Harrison Sr., is a Pro Football Hall of Famer, while his brother, Marvin Harrison Jr., previously starred for Ohio State and also signed with New Balance. Their shared experiences created a unique backdrop that made the brand’s family‑oriented culture especially appealing to the young prospect.
For Jett, the decision was about more than equipment. He cited the trust he feels toward New Balance, the supportive environment the company cultivates, and the example set by his brother’s successful transition to college football. "It’s about being part of a community that believes in you," he said, emphasizing the brand’s commitment to athlete development beyond the field.
The partnership also comes at a time when college recruiting is increasingly intertwined with commercial opportunities. As Ohio State continues to dominate the 2028 recruiting landscape, Harrison’s commitment bolsters the program’s stature, while his NIL deal illustrates how brands are leveraging familial ties and legacy to forge meaningful connections with top talent.