Thorne, a science‑backed health and wellness brand, has announced a nationwide Sports Performance campaign that puts NBA All‑Star Cade Cunningham at its center. The initiative frames athletic excellence as the product of daily discipline, consistent habits and intentional choices, positioning Thorne’s NSF‑certified supplements as the quiet engine behind peak performance.
Central to the effort are three flagship products—Advanced Pre‑Workout, Plant Protein in Chocolate and Vanilla, and Daily Electrolytes—each formulated with clinically studied ingredients and certified for sport.
Cunningham’s own routine, from pre‑game visualizations to post‑game recovery, illustrates how a structured lifestyle can turn talent into sustained success, a narrative the campaign seeks to amplify.
A Science‑Backed Partnership
The campaign’s creative direction comes from international studio P3, whose work is shaped by Grammy‑winning director Jack Begert, whose visual storytelling blends cinematic flair with authentic athlete insight.
Spanning August 10 through November 1, the rollout deploys video and still assets across digital platforms, out‑of‑home locations and social media, with a focus on key markets such as Los Angeles, New York City, Dallas and Miami.
Fueling Performance
Thorne’s supplements are designed to support hydration, energy production and recovery, giving athletes and active individuals the tools to train harder, recover faster and stay consistent.
Trust in Science
By leveraging a vertically integrated manufacturing model, Thorne guarantees purity and potency, reinforcing its long‑standing promise of transparency and practitioner‑driven formulation.