A Weekend of Speed and Service
The New Hampshire Motor Speedway will host New England’s only NASCAR Cup Series weekend this August, headlined by the Dollar Tree 301 race and a full slate of supporting events. While the on‑track action promises close competition, the weekend is equally designed to channel fan enthusiasm into tangible community benefits.
Central to the charitable effort is the New Hampshire Chapter of Speedway Children’s Charities, known as SCCNH. The organization has already directed more than $2.3 million to local nonprofits since 2009, helping nearly 1.5 million children. This year’s fundraiser aims to expand that impact through a series of fan‑driven activities.
One of the most visible projects invites fans to purchase engraved bricks priced between $200 and $350. These bricks will form a walkway on the speedway’s property, and every sale directly funds children’s charities. The initiative not only creates a lasting tribute but also provides a physical reminder of each contributor’s impact.
An online auction will also run during the weekend, offering exclusive experiences such as waving the flags for qualifying sessions and gaining pit‑road access passes. These one‑of‑a‑kind opportunities allow supporters to step behind the scenes of a professional NASCAR event while raising money for local causes.
For those who prefer a more hands‑on experience, charity laps on The Magic Mile let participants drive or ride in the pace car. Participants receive photos in victory lane, turning a thrilling ride into a memorable keepsake that supports the same charitable pool.
The weekend will also feature a Cornhole Tournament, with the first‑place prize consisting of VIP suite seats for Sunday’s race. Advance registration offers a discount, encouraging early participation and adding a festive, community‑focused element to the festivities.
Fans can show their support in simple ways, such as signing a track‑wall banner for $5, which will be displayed during the race, or entering the 50/50 raffle sponsored by Dollar Tree. The raffle splits the jackpot, with half going to the winner and the other half donated to SCCNH.
A dedicated Track Treasures Shop will sell memorabilia, collectibles, and autographed items throughout the event, providing additional revenue streams that flow back to the children’s charities.
Charity in Action and Community Impact
All proceeds from these activities will be distributed in December as grants to local nonprofits, continuing a tradition of targeted support for families in need. SCCNH’s track record demonstrates a sustained commitment, having raised over $2.3 million for nearly 1.5 million children in the region over the past decade.
The weekend will also host a Track Walk led by driver Tyler Reddick, allowing families to stroll around The Magic Mile on August 22. This event offers a unique chance for fans to meet a rising star while further emphasizing the speedway’s dedication to community engagement.