Black’s Tire is back as the primary sponsor of Kaulig Racing’s No. 16 car for the NASCAR Cup Series race at Richmond Raceway on August 15, marking the fourth straight year of a partnership that blends the tire maker’s family‑owned heritage with the fast‑paced world of American stock car racing.
A Legacy of Support
The company also serves as the presenting sponsor of the Black’s Tire 250 NASCAR Craftsman Truck Series event on August 14, a role that underscores its long‑standing commitment to the sport’s diverse divisions. Founded in 1929, Black’s Tire Service has grown from a single shop in the Carolinas to a network of 62 retail locations and 15 wholesale distribution centers spanning multiple states, employing over 1,200 team members.
Down East Heating & Air, a partner since 1986, continues to provide climate‑control solutions for the Black’s Tire family, reflecting a broader tradition of local businesses that have helped shape the company’s community‑focused identity.
Richmond’s Short‑Track Heritage
Richmond Raceway, a 0.75‑mile D‑shaped asphalt oval, has been a fixture of NASCAR’s short‑track tradition since 1953, hosting 136 Cup Series races and 17 Truck Series events. The upcoming weekend will add another chapter to the track’s storied history, as fans gather to see the blend of historic speed and modern competition.
AJ Allmendinger, who will drive the Black’s Tire‑equipped entry, celebrated his 500th Cup Series start in June, a milestone that reflects both his enduring skill and the trust placed in him by sponsors like Black’s Tire. The driver highlighted the importance of the partnership, noting that the company’s involvement goes beyond branding and extends to supporting the next generation of racing talent.
Kaulig Racing, launched in 2016, has compiled more than 700 Xfinity Series starts, captured two championships and 27 victories, and expanded to a full‑time two‑car Cup Series program that has already delivered two wins since 2021. The team’s growth mirrors the ambition of its partners, who view the collaboration as a platform for mutual success.