NASCAR stock cars made a special pit stop at Patriots Point on August 12, 2026, to promote the Cook Out Southern 500 that will be held at Darlington Raceway. The display attracted fans from all 50 U.S. states and more than 10 countries, underscoring the race’s national draw.
Economic Ripple Effects
The Southern 500 generates an estimated $110 million in economic impact for South Carolina each year. Fans typically stay multiple days, filling local hotels and supporting restaurants, retail shops and other businesses. The race’s core audience includes travelers from Florence, Myrtle Beach, Charlotte, Columbia and Charleston, who converge on the Darlington area for the event.
Darlington Raceway marked its 75th anniversary in 2025, celebrating a legacy that includes legendary drivers such as Dale Earnhardt. NASCAR Cup Series driver Chris Buescher, who has six victories and four Top 10 finishes at the track, has spoken about the unique challenges the 1.33‑mile oval presents to drivers and crews.
Governor Henry McMaster highlighted the race’s historical significance and its contribution to the local economy, noting that the event reinforces Darlington’s reputation as a destination for both racing enthusiasts and tourists.
Airbnb has signed on as the official lodging partner for Darlington Raceway through the 2027 season, a partnership that contributed $2.1 billion to South Carolina’s gross domestic product in 2025. The Southern 500’s appeal also draws visitors who combine race weekend with day trips to nearby beaches and the historic city of Charleston.